Specialist in sales and marketing strategies, he is Head of Operations at Education HUB at Portal ERP and founding partner of Cocrihar Consultoria. With over 35 years of experience in the commercial area, he has expertise in team management, high performance in sales and project management. He founded the Dataline Informática Group, leading its growth in the South of Rio de Janeiro. With notable stints at TOTVS, SalesFarm, Grupo Mola and Grupo Primo, he has a degree in Systems Analysis and an MBA in Project Management and an MBA in Sales, Negotiation and High Performance Results from PUC-RS.